General, the review supplies a technique to examine client attitudes via VR and AR advertisements using the ELM idea.

6 exploration prepositions have been discovered to facilitate the investigation of buyer attitude persuasion determined by the literature. Furthermore, variables which include ad excellent, demographic differences, as well as the technological context of VR and AR ads can facilitate central route persuasion, though supply reliability, social presence, and message articles in VR and AR ads ended up located being the persuasion things under the peripheral route.

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